About

ROI Targets, Inc. offers consulting services to help businesses execute on Demand Generation strategies to fuel a company’s top-line growth. We are technologists that are passionate about sales and marketing analytics, and distinguish ourselves as having an analytical mindset to complement your marketing prowess.

ROI Targets specializes in helping you fully optimizing your marketing automation platform, along with bringing to the table deep expertise in designing and executing on marketing programs in an optimal manner.

 

Our Focus

  • Helping clients design and optimize marketing and sales processes
  • Defining best practices for inbound and outbound marketing programs, include nurturing campaigns
  • Lead Scoring
  • Deployment and training on Sales Insight for the Sales team
  • Helping clients integrate website content and resources into marketing programs
  • Maximizing information passed along from Marketo to Salesforce.com
  • Modeling and building out business processes and lead lifecycle definitions, to help businesses measure conversation rates across each stage of the marketing-sales funnel
  • Identify and build reports, that allows companies to get complete visibility on metrics related to lead conversions, opportunity scorecards and marketing influence on pipeline and revenue (to name a few of the areas)

Marketo Implementation

  • Define and implement best practices for inbound and outbound marketing programs, include nurturing campaigns
  • Lead Scoring
  • Build Programs to capture leads from all sources (PPC, Organic Search, Referrals, Website etc.) and have the right follow-up plan
  • Helping clients integrate website content and resources into marketing programs
  • Deployment and training on Sales Insight for the Sales team
  • Maximizing information passed along from Marketo to Salesforce.com
  • Revenue Cycle Modeler: Modeling and building out business processes and lead lifecycle definitions, to help businesses measure conversation rates across each stage of the marketing-sales funnel
  • Identify and build reports, that allows companies to get complete visibility on metrics related to lead conversions, opportunity scorecards and marketing influence on pipeline and revenue (to name a few of the areas)

Business Review

The Business Process Review lays the foundation to be designed for your marketing automation engine. The Business Review allows you to take a step back along with our marketing automation experts, in allowing you to assess the complete demand generation landscape, in order to be able to leverage your marketing automation platform to the fullest.

We’ll discuss your company’s demand generation strategies at a high level, identify sales-marketing processes that are or need to be aligned and determine the implementation plan to ensure that sales is getting the highest quality leads, that sales has complete visibility into the demand funnel and that marketing is getting full visibility into the entire revenue engine, allowing for better decision making processes.

Services

Marketing Business Process Review: Review of the current lay of the land to identify sources of inbound leads, assessment of current marketing-sales processes, programs to be implemented, alerts to be sent to the sales team.

  • Implementation
  • Marketo Optimization
  • Analytics Support
  • Ongoing Marketo Support